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People Behaving Badly- Online Human Behavior
I figured I would start out looking into the basics of human behavior online as it forms the basis of understanding for all of the other areas (social experience, customer experience, and demand gen)....
View ArticleWe are all Connected The Great Ecosystem
I have just started reading a book that has me tremendously excited. The book is Connected and is a visionary achievement in explaining how we are all connected emotionally to each other and the...
View ArticleThe Relationship Revolution
I have been thinking for a long time that we have missed something. I feel like we are looking at the tail end of the horse as its walking into the distance. Heres what is bothering me. As human...
View ArticlePaying it Forward
As a business, it is hard for us to selflessly think about others. Over the past ten years I have watched in fascination what to me looks like the slowest train wreck in history; at times i have...
View ArticleAppealing to Human Values in B2B Marketing
I have been working with large enterprise for the past 12 years primarily focused on Demand Generation, online Demand Generation to be precise. It took until until last year for one of what I consider...
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Social Territory Natural Human Patterns in Social Media
So I have been thinking What if we could look at where people go online and how they interact in those places like we understand ranges or territories for mammals? For example, my online range...
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Focus on the Social Approach, Not the Social Medium
One of the things I have been preaching about for the past while is not to focus on the medium, but on the approach in Social Media Environments. I have taken to calling this the Social Experience....
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Risk Mitigation for Large Enterprise in Social Media Environments
By now, everyone is talking about how Nestle screwed up on Facebook. I am not going to bore you with the same tripe that everyone else is spewing out about the situation. Yes they screwed up, now move...
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Demand Generation and Social Media for B2B Enterprise
I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become...
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The Struggle for Existence in Social Media Environments
The more I read Darwins Origin of the Species, the more I am amazed at how his work opens the mind to so many different perspectives on human nature, human society, human evolution and the...
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Tearing Down the Brand Walls with Social Media
I recently wrote an article over at www.B2Bbloggers.com, The Relationship (r)Evolution How Social Media is Driving Change in the Human Condition which captured the essence of some of my earlier human...
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Optimizing the Enterprise Website for Demand Generation Turning Traffic into...
I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement...
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Beware the Man Behind the Curtain
When I was a kid, I loved watching the Wizard of Oz, and not just because it had little people and flying monkeys; both very cool in my books. It was also the mystery of The Great and Powerful Oz....
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Embracing Social Change in 2011
It seems predictive posts are all the rage right now so in my own mad style, Ive taken a look at the tea leaves in order to share some Sensei-riffic (trademarking in the works) predictions for...
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To Rule or Not to Rule
“What chance gathers she easily scatters. A great person attracts great people and knows how to hold them together Johann Wolfgang Von Goethe Much debate has arisen in the marketing community (and...
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Enough! Will Social Media Die Already?!
I recently read a very well written and passionate post by Thaddeus Howze called Anti-Social Media that I feel speaks to the irritation shown by many experienced marketers and technology pros. This one...
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A Frequent Flyer’s Rant (Get Out Of My Way!)
I have the greatest clients in the world. The only problem is that they are literally around the world, which means I have had to travel via airplanes in order to show those clients some love. For the...
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Good Cop/Bad Cop Social Media Policy
*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns...
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Employees. The Corporation’s Greatest Social Brand Advocates?
The evolution of marketing and communications, driven by the popularity of social media has placed a lot of attention on the customer as a valuable business asset. The theory dictates that the “wisdom...
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Is Brand Management an Offensive or Defensive Play?
This week’s #bizforum debate is inspired by fellow Social Media Master Jonathan Copulsky’s presentation Brand Resilience: Managing Risk and Recovery in a High-Speed World. The topic inspired me to...
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