Employees. The Corporation’s Greatest Social Brand Advocates?
The evolution of marketing and communications, driven by the popularity of social media has placed a lot of attention on the customer as a valuable business asset. The theory dictates that the “wisdom...
View ArticleIs Brand Management an Offensive or Defensive Play?
This week’s #bizforum debate is inspired by fellow Social Media Master Jonathan Copulsky’s presentation Brand Resilience: Managing Risk and Recovery in a High-Speed World. The topic inspired me to...
View ArticleLucky for Business, We’re All Sheep.
At the beginning of this year, when the cult-like Klout fascination started to boil over, I wrote a post called Are You Worthy of My Follow? asking if those that I followed were in fact...
View ArticleLearning, not Failure, is the Key to Lasting Success
There has been much discussion and writing recently suggesting and even claiming that failure is the key to success. So, my point of view on “Failure is the Key to Success”… What a steaming load of...
View ArticleThe Business Value of Proficient Tweeting
I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter. …I’ll give you all a few moments to nod your head in...
View ArticleI’m Taking Back my Influence; Opting Out of Klout
So after almost a year of complaining about the evils of Klout and its minions, I’ve finally been told to put my money where my mouth is. And I’ve accepted the challenge by opting out of Klout. Make no...
View ArticleMarketers: Make an Emotional Connection in 2012.
We’ve often discussed the concept that consumers make decisions based on emotions, which they then justify by logic on this blog. A concept that few dispute yet few seem to put into practice. While...
View ArticleAdvertising Should Follow Social Media’s Lead in Engagement Practices
In reviewing a client’s internal branding/marketing plan recently I noticed that the Marketing VP called for an increase in broadcast and social media “advertising”. Given that CX or the Customer...
View ArticleThe Courage of Passion Brands and Leaders
In my last post: Changing the Rules of Engagement, I challenged readers with the notion that business can no longer grow and thrive by simply being the best at their game as they once could. Today,...
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Emotional and Logical Connections in the Purchase Decision Process
There’s entirely too much focus on social networking and technologies among marketers today and far too little focus on how and why consumers make purchase decisions. In fact, this has been the case...
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